Various market surveys by publishers and people associated with the book business have concluded that in the recent past, readers are more enticed with the book cover. Therefore the old statement of “don’t judge the book by its cover” is lost in the wilderness!
If you write books whether self-publishing or with any traditional publishers, having one of the best book cover designers in your team is highly recommended. Get in touch with a reputed studio where they showcase so many instances of cover designs they have created for quite some time now.
You need the designer not only to create the cover of your new book but will help you during the promotional activities as well. With every passing day, the creativity of book designing is reaching new heights. By using cutting-edge software technology, the book covers designers shape up the unique book layouts and covers by using images, text illustrations, and by choosing the most accurate colour combination for the best outcome.
The fate of your newly written book depends a lot on the maverick skills portrayed by the book cover designers. Let’s take an intense look at the services the book cover designers offer based on which the success of your book rests upon—
Book cover for branding & marketing
A professionally created book cover is the most important marketing tool for the marketing team you hired. Even if you’re planning and conducting the marketing on your own, the presence of an attractive book cover will be a game-changer.
- Branding– Being in the book business, you must have known how important is it to brand yourself as a writer and feature the next book on the list. Promoting the news through your website is essential. For effective book branding, digital marketing particularly social media marketing are equally important for reaching out to more target audiences.
- Promotion– The significance of the creatively designed book cover is your primary tool for promoting your upcoming book. Despite designing the book, the cover designer you hire to take part in different promotional activities like the book illustrator you have in your team. Let the team develop some striking promotional activities for driving in more target audiences and increase the conversion rate. Organize events, a book launch party, a reading session, vlogs, online interviews, and offer special discounts to promote your book.
Focus on the first impressions
You must focus on the first impressions for luring more readers towards the bookshelves or the book cakes showcased. The covers play a significant part in pulling the crowd towards the book and a higher sales rate can be anticipated.
Hand-drawn Illustrations’ Strong Impact
Particularly the hand-drawn illustrators work for children’s books. Whether you’re self-publishing or not, hiring a team of talented book cover illustrators should be in your cards for drawing the life-like illustrations based on the different characters or storyline of your book.
When you visit a studio for hiring a book cover designer, you can connect with the book cover illustrators there as the popular studios offer myriad book designing services under the same roof.
Book Trailer focusing on Promotions
You need a book trailer while focusing on the promotional activities. Here also, the contribution of the book cover designers along with the animation team must be acknowledged as together they create the amazing book trailer. Based on the genre, storyline, book cover art, the graphical interpretation of the book is created as a trailer for increasing the appetite for the new book.
Passionate readers still crave to hold a new book, open it and take the smell of the freshly printed pages even when a certain section of readers collect the eBook formats of the same book.